Siddharth
Asawa
Intro
Wegan helps users plan a variety of vegan meals more efficiently while giving them access to a vegan community to stay connected and motivated.
My Role
Defined the goals of UX research
Created wireframes and designed hi-fi prototypes
Facilitated usability testing and feedback sessions
Crafted decks, sketches, and other deliverables
Expertise
Tools
Team
UX/UI Designer
5 members
Duration
Jan'20 - May'20 (15 weeks)
Problem
Vegans easily lose track of veganism due to lack of motivation
Vegans struggle with limited recipes options. They face difficulties managing and saving recipe, comparing and deciding recipe and loses the track not being part of vegan community.
Solution
An app that will become a one-stop shop for vegan lovers
A place where they can save their recipes, read them comfortably while cooking, find inspiration and follow their friends and favorite figures from the culinary world.
,
Providing Empathy
Context
The modern 'recipe box' - this is what recipe collection looked like- a mess!
Setting Goals
Jobs to be done..
For this project we selected two target audience that we want to focus on. We created scenario for each that will help us to design our proposed product thoroughly. ​
New Vegan
When I’m new to veganism
I want to be a part of the vegan community
So, I can motivate myself to stay on the vegan track
And “wegan” will get me there
Experienced Vegan
When I’ve been vegan for a long time
I want to try a range of vegan recipes
So I can savor and enjoy being vegan and healthy
And “wegan” will get me there
Qualitative Data
User Research
In order to understand the problem, and the users needs we conducted a survey using Google Forms and had 45 vegans answer it and also interviewed 13 people recruited according to our target users to get better insights.
Here are some of their answers and data I collected to get answer about general recipe search and saving that helped me designed an app that would solve real struggles of target users :
Q: When running into a recipe you like on the web and want to try out, where would you save it? How would you return to it later on?
Q: When it comes to saving your recipes, what is your biggest challenge that's preventing you from accessing them easily?
70.3%
Do not save their recipes at one place
68.6%
Say that their recipes are not organized in one place
78.6%
Say they would use a recipe organizer app if they had one
Empathizing with users
Personas
We crafted two provisional personas for new vegans and experienced vegan to help us stay user-focused rather than feature-focused.
Looking for pain points
Journey Map
We created two distinct journey maps, for new vegans and experienced vegans depicting different stages they go through while planning meals.
Micah Leon
Trying out Ideas
Sketches
Here are some of the initial sketches where I tried to put some ideas to action incorporating.
Profile page, Community page and Recipe page
The Product
Main Feature and On-Boarding
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Save a recipe from the web as soon as you come across it right into Wegan
Found a vegan recipe that looks nice but now isn’t the time to cook or bake? Easily save it for later. Wegan will import the recipe's content including text, videos, and photos to your saved items, so you can reach out to it when ever you want.
Make a new Meal Plan
Easily manage your planned meals and in an efficient manner
Finding it difficult to maintain the meal planned and recipe details? No problem!
Wegan got you covered. Now manage your planned meal in an efficient manner and customize even the minute details. View your planning the way it suits, make changes simply with your fingertips.
Compare different recipes and say goodbye to your
confused face
Real-Time Comparison for you to analyze different matrix and help to you decide your meal effectively
Explore new ideas and find out what your friends are cooking
Find ideas and inspiration by connecting with your friends or favorite figures to discover their culinary world
Easy, Speedy and Simple process to access recipe and order Grocery
Tired of creating and maintaining grocery list? No worries! Wegan help you to generate customizable grocery list
in one click and order right away
How to go further
Next Steps
Send a recipe to a friend
Co-writing a recipe with more users
Shared groceries list
How to Improve
Lesson Learned
1. You can't please everyone: We had some users who felt the app was fantastic and wished it was real. We also had users who felt it was "capitalistic" and not helpful and that is okay as long as we help solve a problem for the target set of users. Then maybe we try to solve the problem for the others in a different way.
2. Rely on your team and work together: By working with other people, you are less likely to be biased. My team mates provided cool and interesting ideas that I had not considered before. This led to a better product overall.
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